More booked appointments for a local clinic
How Local SEO, Google Business Profile optimisation, reputation management and targeted Google Ads helped a clinic reach the Top 3 on Google Maps and grow calls and appointment enquiries by 42%.
Competitors were winning local patients
The clinic was struggling to attract new patients through local search. Competitors appeared higher on Google Maps, had stronger review profiles and were capturing more calls and appointment enquiries.
- Competitors ranked higher on Google Maps
- Weaker review profile than nearby clinics
- Fewer calls and appointment enquiries
- No clear paid search strategy for priority treatments
Local SEO plus targeted Google Ads
We improved the clinic's local search presence with a focused Local SEO strategy, then launched Google Ads campaigns for its high-value treatments.
Google Business Profile optimisation
We optimised the clinic's profile so it shows up for the treatments patients search for nearby.
Local keywords & service pages
We targeted local keywords and optimised the service pages with location-based SEO.
Citations & review strategy
We improved local citations and put a review strategy in place to build trust.
Google Ads for priority treatments
We launched targeted campaigns and improved keyword targeting, ad messaging and conversion tracking to bring more qualified patient enquiries.
Stronger visibility on Google Maps and search
Within the campaign period, the clinic achieved stronger visibility across local search and Google Maps:
Map Pack rankings for multiple priority local keywords
Increase in calls and appointment enquiries
Growth in Google Business Profile interactions
Increase in website traffic from local searches
- Higher review volume and improved local trust signals
- Lower cost per qualified lead from Google Ads
What we measure every month
By combining Local SEO, Google Business Profile optimisation, reputation management and targeted Google Ads, the clinic became more visible to patients actively searching for treatments nearby and now gets a more consistent flow of appointment enquiries.
Services behind these results
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